General media skills, communication skills —
25 April by Adam Fisher
What does Unilever’s ESG backtrack mean for other brands?
Unilever has for some time been the poster boy of ESG (Environmental, Social and Governance). But the consumer goods giant has recently announced it is scaling back some of its commitments,…
General media skills, Spokesperson training —
4 October 2023 by Adam Fisher
How can you make newsjacking part of your comms strategy?
Newsjacking sounds like a buzzword, doesn’t it? But it has been around for a while. It is essentially about using news stories and trending topics to gain coverage for your organisation. It can be…
leadership communication, General media skills —
29 August 2023 by Adam Fisher
How leaders can develop strong verbal communication skills
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” The words of Lee Iacocca, the visionary car executive, who led both Ford and Chrysler. They were…
